The term website design probably has a million meanings across the board. At MLP, it’s simply a process in which we’ve customized to create memorable websites that clearly communicate a message, deliver an enjoyable user experience and allow the visitor to interactively engage.
We’ve developed a seamless process when working with clients to help them discover exactly what they are looking for.
Step 1 – We ask questions.
At MLP it intrigues us to learn about new businesses, organizations and new products. We try to absorb as much information as we can about your business and try to see it from the perspective of the business owner along with the eyes of a new website visitor.
We ask questions that might even challenge someone who’s been immersed in their own ways. These questions will challenge you to look at your business differently and will ultimately produce the information that we can use to create the message or story you wish to convey.
Step 2 – We Generate Ideas.
Once we’ve asked the important questions and feel like we understand your business pretty well, we start to dream and generate ideas that will engage your website visitors on every level. We understand that even in the SEO dominated society, you are still are ultimately marketing to humans. When someone comes to your site, what’s the thing they’re looking for? What call to action do you want them to take? What do they need to know or see about your business that will make them comfortable to take action? What items can we include that will cause your visitors to share your site and information with their circle of influence on their social networks? While we understand your desire to rank well on search engines, we also understand that when you do a great job of marketing to people, the search engine rankings follow.
Step 3 – Site-Map Design.
There’s no bells and whistle with this process but it’s a step many web design companies fail to do. This is one of the most important stages in the development of a fully optimized website. A Site-Map is simply the structural map of the content of your website. It shows everything to what will be included on the home page and top level navigation down to the sub pages and drop down menus of every page of your website. We create a Site-Map for every website we develop and walk you through each section to ensure nothing is left out.
Step 4 – Design Concepts.
This is the phase we love at MLP. We combine the information from the 3 previous steps to create a website that clearly communicates your message, is incredibly easy to navigate and is beautifully laid out and designed.
You want your website to communicate your message to as many people as you can. That’s we strive to make every website we design a mobile friendly site. This means wither they are looking at your website on their computer, tablet, or phone, they have a content rich environment to explore. Mobile friendly websites are essential to a successful website campaign. We design all our new customer websites with a “responsive” design.